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Masters Series
Once a month we host individuals within the network that have shown great skill, leadership, and talent; our Aveda Masters. These individuals are some of the top leaders in our network and industry. The Masters help create curriculum, develop new products, and pioneer Aveda’s education. Many of the Masters join us as Purefessionals and Global Educators, these titles are held by the Aveda elite. They join us as part of Aveda Institute Denver’s Master series esteemed stars!
The Aveda Masters start their day with a motivational presentation to the entire student body; they also utilize this time for demonstrations and a question and answer session showcasing their specific skill. The second half of the day the Master does hands on workshops for our top twenty performing students. This workshop usually lasts for a four hour period and gives our future professionals the opportunity to work hands on with individuals from our industry that others only dream about doing.
Below are bios of our masters!
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Kevin Krauklis
Haircutting/Styling - Denver, Colorado
Kevin Krauklis, the Creative Director of the Aveda Academy Denver and Pure Talent training program, has been sharing his knowledge for over 20 years. Kevin’s experience as an educator for Aveda, Pacifico’s Exclusive Aveda Distributor and Director of Education for Creations, A Salon will help you to gain insight about how to become more versatile and creative within your craft. Kevin’s contagious energy will inspire you to become more innovative by blending art and fashion, while you build your capabilities in the business of doing hair.
Aveda teaching certifications
Pure Form, Aveda Collection
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Kurt Kueffner
Men's Haircutting/Styling - Minneapolis, Minnesota
Kurt Kueffner’s professional experience spans 30 years. Kurt has balanced his career between salon ownership, editorial work and global education. Since 1995 Kurt’s career has been dedicated exclusively to Men’s hair and fashion. With a background in both barbering and cosmetology, Kurt brings his own unique perspective to Modern Men’s Grooming. Kurt has published a collection of masculine cutting, consultation and business building materials. Kurt is currently developing a new men’s technical program for the Aveda network. Kurt believes that it takes excellent technique to support excellent design.
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Mark Zollicoffer
Spa - Minneapolis, Minnesota
Marc Zollicoffer has been involved with the Aveda Corporation since 1991, first as a massage therapist and then as an educator. Marc has over 15 years of experience in massage, yoga, mediation, aromatherapy, Ayurveda, and spa therapy and is a certified instructor through Deepak Chopra’s organization. His specialties include deep tissue massage, acupressure, energy work, and foot reflexology and he has additional training in craniosacral therapy, lymphatic massage, and trigger point therapy.
As a Global educator for the Aveda Spa Team, Marc is responsible for creating and developing new spa body and massage treatments. In 2006, he created the Massage Techniques for the Elemental Nature course. Recent contributions include the development of the Fusion Stone Massage and the Caribbean Therapy Body Treatment as well as the Aromaology I and II courses.
Marc has a passion for integral philosophy and mind-body therapies. His specialty is to include many treatment modalities into his classes in order to inspire therapists, as well as Aveda Purefessionals, to treat and teach people with a wide variety of products and techniques, combining ancient wisdom with modern science. His classes and workshops are offered in the Aveda network around the globe.
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Matthew Morris
Haircutting/Styling - Denver, Colorado
Matthew Morris started in the beauty industry as a makeup artist, but was quickly lured into the art of hairstyling. Since then, his work has appeared in American Salon and Modern Salon, has been featured in Glamour and Allure, and is a regular contributor to In-Style Magazine. Matthew is a recipient of the 2005 North American Hairstyling Awards Editorial Hairstylist of the Year Award. In addition to his work behind the chair, Matthew continues to do hairstyling for national advertisements, music videos, major motion pictures, and is in his 11th season at New York Fashion Week.
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Rudy Miles
Face Color - New York, New York
Rudy is a leading makeup artist, working with some of the world's most significant fashion designers and celebrities. Rudy began his career as a make-up artist at the John Casablanca's/Elite Modeling Agency in Chicago, assisting new talent in developing their portfolios, and studied Fashion Merchandising and Marketing at the International Academy of Merchandising and Design. He began his career with Aveda in 1995 at the Flatiron Environmental Lifestyle Store in New York. In 1997, Rudy joined the retail education team and began facilitating Advanced Academy makeup classes, bringing his exceptional skills to the entire network. He supports Aveda in growing its makeup business by writing and teaching professional makeup classes globally, assisting with product development and creating modern and innovative techniques for Aveda's seasonal collections.
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Nicole Wenz
Face Color - Denver, Colorado
Nicole is a new member of the Aveda Purefessional Program. She has a burning desire to bring out strength in women by teaching them how to look beautiful. Nicole has shown her dedication to the program by taking advantage of all educational opportunities. As a Purefessional, she plans to share her skills and love of the industry with ambitious learners. Daily she practices as an esthetician at the Aveda Academy of Denver and looks forward to her travels as a makeup Purefessional.
Aveda teaching certifications
Face to Face, Advanced Face to Face, Aveda Collection, Techniques for the Bride, Ageless Beauty Techniques, Holiday Makeup Trends, customized makeup classes
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David Adams
Hair Color - New York, New York
Technical Artistic Director Aveda
David Adams, Technical Artistic Director for Aveda Corporation, is responsible for the development of Aveda Advanced Academies on a Global basis. He oversees the technical development of the Purefessional program, Master Jam and Aveda on Tour. David collaborates with the Creative and Marketing teams to develop seasonal collections and strengthen Aveda’s link to the art, fashion and design communities. His vision is to create work that speaks to the hairdresser through images that inspire them linked to education that sustains them.
David joined Aveda in 1997, when he was appointed a global guest artist for the company and Technical Director for The Urban Retreat. Harvey Nichols Aveda Concept Salon in London. He was named International Technical Director in 1999.
David has received the Most Inspirational Education Award and Most Innovative Technique Award both from HaircolorUSA and Aveda’s prestigious Master of the Arts Award. With Jacki Wadeson, he is the author of The Art of Hair Colouring, published by Macmillan.
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Carrie Perkins
Aveda Purefessional – Skin Care
Carrie infuses eight years of experience with her passion for unconditional service and a strong desire to inspire change. She has worked as an Aveda Advisor, at the Front desk, as an Esthetician, Massage Therapist and Nail Technician. With this diverse work experience she brings to her classes a unique blend of inspiring great service and technical knowledge with the overall business in mind. Carrie’s strength as an educator is understanding and fulfilling the needs of her students. She has a strong background in Ayurvedic philosophy and Aromaology. She teaches Skin Care Fundamentals I, Skin Care Fundamentals II, Essence of Aveda Aromaology I, Elemental Nature for Radiant Skin, Spa Talk, Experience Aveda, Spa Experience and can customize many classes for individual salon. Carrie is currently the Vice President of Services for Renaissance Oasis Spas Inc. based out of Colorado.
Jessica Leeb
Aveda Purefessional – Hair
Jessica's passion for education has led her to become part of the Aveda Purefessional Team. Her artistic vision, technical skill and trend focus all play a role in her creative ability to deliver educational foundations and advanced training to the Aveda network. She has received extensive training with Toni & Guy as well as Aveda UK. Jessica is currently the education director for James SalonSpa in Greeley, Colorado and has assisted them, both as a designer and educator, in becoming one of the foremost salon and spas in the area.
Erin Thompson
Hair Care Manager-Pacifico's
Erin, a certified hair color educator for Aveda, has spent 14 years in the industry working for Aveda Distributors and behind the chair. The versatility of her talent is portrayed in the many experiences she has had. Erin has worked as an editorial makeup artist for Elizabeth Arden and a makeup artist for CBS Ice Shows. With an Associate degree in Business and recently graduating from Strategies Incubator, Erin’s wealth of knowledge, combined with a great sense of humor and deep well of enthusiasm, make her classes extraordinary. Her talent extends beyond education. She currently is a Territory Manager for Pacifico’s Aveda Distributor and won the award for Highest Sales Growth in 2003.
Sara DeLuca
Aveda Purefessional – Makeup
At only 26-years-old, Sara DeLuca’s work has been seen in Modern Salon, American Salon, Salon Ovations, Harper’s Bazaar and Marie Claire. She has done makeup for the Fendi show at the Aspen Art Museum’s annual benefit for the past three years and The Denver Art Museum’s annual benefit, with leading fashion designers. Sara teaches classes for Pacifco’s Exclusive Aveda Distributor, and has been featured in major hair shows such as: The Art of Balance and American Excellence produced by the Neill Corporation. She also specializes in trend interpretation for the everyday woman.
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