12 POINTS OF DIFFERENCE

1. Ensure the guest is pre-booked from the last visit.
2. Upon entering the institute, guest is greeted by retail staff and offered comforting tea or peppy-mint water.
3. Meet with future professional for a dry hair consultation.
4. A portfolio is used in the consultation to confirm the desired look.
5. Future professionals conduct a stress relieving treatment.
6. The guest is then escorted to the shampoo area for a relaxing shampoo and conditioning treatment.
7. After the shampoo and condition the hair is cut.
8. Following any cut or color service the guest receives technical checks by the educators.
9. When the future professional has completed 90% of the finish they teach the guest how to complete it. At the same time, introducing what product they used to finish the hair.
10. The guest is then escorted to guest services and the future professional lets the guest know how many weeks from now they will need the guest to return.
11. Guest services books the next appointment.
12. The guest is then escorted to the experience center and the product shelves, where the future professional picks up the products they used throughout the service.Future professional also educates the guest on the actual product.